Some years ago the public relations officer of a large corporation summarized for me his guiding principle: "Find out what the people want and do more of it; find out what they don’t want and do less of it."
While seldom so succinctly stated, such an external, "other directed" guide to behavior is finding ever wider acceptance in American life. Implicit in its acceptance is a flight from personal integrity; and here may be found an important explanation for some of the mischief presently besetting our society.
Doubtless, this is good enough as a formula for getting rich. However, if an individual looks upon wealth as a means to such higher ends as his own intellectual and spiritual emergence or realizing those creative potentialities inherent in his nature, then the formula has its shortcomings. And, in certain areas, it is downright destructive.
This is a serious charge. Let’s explore it. In order to get this matter into perspective, contemplate the countless specialized subjects known to mankind. Take any one of them—landscape painting, for instance—and arrange the population of the
Rearrange the population in proficiency pyramids for all of the countless subjects which engage human interest and each of us would find himself near the base of most of the pyramids. Few are leaders or among the highly competent—except rarely and momentarily, if at all. Each of us has a potential for growth and development—especially if advantage is taken of the help available from those on higher levels.
With the above in mind, let us explore the implications of integrity to the situation we are contemplating. It involves the accurate reflection in word and deed of that which one’s highest insight and conscience dictate as true and right. Now, a person’s concept of what is true may not in fact be truth, but it is as close to truth as he can get. It is the individual’s nearest approximation to truth, his most faithful projection of that approximation, the most accurate reflection of his best lights.
Adverse Selectivity
With the pyramid picture and this conception of integrity in mind, let us now observe what happens when the skilled in any subject—the competent who are near the peak—adopt the practice of finding out what the people want in order to "do more of it" and finding out what they do not want in order to "do less of it." In such circumstances, from whence comes the instruction for what each of the skilled is to do? From the best that is in each skilled person or available to him? From the highest conscience of each? Indeed not! The instruction and leadership in such circumstances is tailored to the level of the "know-nothings" of the given subject, to the values at the base of our imagined pyramid where over 90 per cent of the people are. Integrity is forsaken. Potential leadership is diverted from higher aspiration and, instead, panders to the tastes and foibles of the ignorant.
The fields of art and music, where new "lows" are now so much in evidence, illustrate the flight from integrity. Consider the following confession, ascribed to the famous painter, Picasso:
"In art, the mass of the people no longer seek consolation and exaltation, but those who are refined, rich, unoccupied, who are distillers of quintessences, seek what is new, strange, original, extravagant, scandalous. I myself, since cubism and even before, have satisfied these masters and critics, with all the changing oddities which passed through my head, and the less they understood me, the more they admired me. By amusing myself with all these games, with all these absurdities, with all these puzzles, rebuses, and arabesques, I became famous, and that very quickly. And fame for a painter means sales, gains, fortune, riches. And today, as you know, I am celebrated, I am rich. But when I am alone with myself, I have not the courage to think of myself as an artist in the great and ancient sense of the term. Giotto, Titian, Rembrandt, and Goya were great painters; I am only a public entertainer who has understood his times and has exhausted as best he could the imbecility, the vanity, the cupidity of his contemporaries. Mine is a bitter confession, more painful than it may appear, but it has the merit of being sincere."¹
I have a TV program in mind. The star is an accomplished actress with an attractive voice. Does she sing the lovely songs of which she is capable?
Only now and then. For the most part, she and those in charge of her TV appearances insist on the stuff which nickels in juke boxes indicate as mass-popular. Instead of the millions at the lower part of the pyramid being lifted in their musical tastes by this singer at her creative best, we observe her descending and catering to the lowest or base tastes—an imitation of ignorance, so to speak. Thus is the music of our day degraded.
However unhappily we may view the wreckage which these responses to ignorance have brought to the fields of music, art, literature, entertainment, journalism, and the like, we must concede that the individual who cares anything about himself has the choice, in these fields, of turning off the TV and not reading or viewing the rubbish that is so overwhelmingly served up to him. He can, if he chooses, go his isolated, unmolested way.
The Realm of Politics
But no such freedom of choice is allowed the individual when flight from integrity occurs in the realm of politics. The individual, irrespective of his scruples, his morals, his ideals, his tastes, is helplessly swept with millions of others into the miserable mess which the dull weight of ignorance gradually but inevitably inflicts on everyone.
A candidate for the Presidency, supposedly brighter and better educated than average, nevertheless polled the mass of voters to find what they wanted from government. As could have been foretold, they wanted the very things that crumbled the
This explains why the two major political parties in the
Edmund Burke, addressing those who had just elected him to Parliament, put the case for integrity in unequivocal and unmistakable terms:
"But his [the successful candidate's] unbiased opinion, his mature judgment, his enlightened conscience, he ought not to sacrifice to you, to any man, or to any set of men living. These he does not derive from your pleasure—no, nor from the law and the Constitution. They are a trust from
George Washington had the same practical and lofty sentiments in mind when he reportedly said to the Constitutional Convention:
"If, to please the people, we offer what we ourselves disapprove, how can we afterwards defend our work? Let us raise a standard to which the wise and honest can repair. The event is in the hand of God."
Socialism Leaves Little Choice
No individual, whoever he may be, can escape the immediate consequences of ignorance in politics, as he can in art, music, journalism. There is no way to avoid the pains which bad political action inflicts. For ignorant political action encompasses all—one’s life and the sustenance of life which is the fruit of one’s own labor; one’s freedom to choose how one shall live his own life. Political collectivism—the pattern consonant with political ignorance—means what it says: Everyone swept indiscriminately into a human mass, the collective.²
When an individual, in his thinking and actions, unhitches himself from integrity, he "lets himself go," so to speak. He is anchored to nothing more stable than whimsy, momentary impulses, mere whiffs of fickle opinion. He is adrift and without compass. This shows through in much current art, music, poetry, and unquestionably accounts, in a very large measure, for the rapidly growing socialism, collectivism, decadence—call it what you will. There remains, however, the task of discovering why integrity is so easily, casually, even eagerly abandoned. Why this wholesale divorce from personal conscience, this shameless acceptance of mass ignorance as our Director of Doing?
Doubtless, there are numerous reasons, some of which may be too obscure for ready discovery and examination. One possible explanation has to do with a false economic assumption. We, having paid so much heed to material progress and well-being, to ever higher standards of living, let our economic concepts pattern other aspects of our lives. Erring in our economic assumptions, we compound the error in our social, political, moral, and spiritual judgments.
Here is the error in economic diagnosis: We assume that "Find out what the people want and do more of it" has been the formula for our success, for our prolific production of goods and services. Thus, in the economic area, so we think, our guidance has come from the mass market rather than from conscience or higher realms of mind. The current cliché, "The consumer is king," tends to support this view.
The Spiritual Nature of Progress
Actually, instruction from the mass market has to do only with duplication. The market determines whether or not an economic good is to be duplicated and, if so, to what extent.
Duplication, sometimes called "mass production," admittedly controlled by the market, is not, however, the secret of productivity. The secret lies back of that. It has its genesis in the creation, the invention. Ralph Waldo Trine helps with this explanation:
"Everything is first worked out in the unseen before it is manifested in the seen, in the ideal before it is realized in the real, in the spiritual before it shows forth in the material. The realm of the unseen is the realm of cause. The realm of the seen is the realm of effect. The nature of effect is always determined and conditioned by the nature of its cause."³
The noted economist, Professor Ludwig von Mises, reputedly the greatest free market theorist of our time, adds his judgment to this view:
"Production is a spiritual, intellectual, and ideological phenomenon. It is the method that man, directed by reason, employs for the best possible removal of uneasiness. What distinguishes our conditions from those of our ancestors who lived one thousand or twenty thousand years ago is not something material, but something spiritual. The material changes are the outcome of the spiritual changes."4
Where, for example, did Thomas Alva Edison get his ideas for the electric lamp? Not from the mass market! How could a people give specifications for something about which they were totally unaware?
In reality, the productive process works outward from that which is first presented uniquely to an individual mind as awareness or consciousness or insight (the reception of ideas—ideation) and is then accurately (with integrity) worked out or reflected in the material good or service. There is a distinctively spiritual accomplishment before the good or service is held up to view before the mass market.
Let Each Do His Best
American economic progress has been truly phenomenal. But this progress has been founded on inspiration from the highest insights of individuals, not on advice from the lower levels of ignorance. In this manner the masses progressively are freed from poverty and slavery, free men’s material needs gratified as never before, and opportunities opened to everyone to pursue and develop those creative potentialities inherent in his own personality.5 If we would succeed with our political institutions, we have in the productive process a model to emulate. However, we must understand how this process really works: that it finds its power in highest conscience and the accurate reflection thereof, in short, in integrity.
One’s highest conscience, regardless of the step it occupies on the Infinite Stairway of Righteousness and Wisdom, is sensitive to the way one treats it. Lie about it, distort it, reflect it inaccurately, take contrary instruction from inferior sources or yield to the temptation of fame or fortune or popularity or other weaknesses of the flesh at its expense and it will become flabby and flaccid and will be incapable of rising to higher levels. Now and then we observe individuals who can be depended upon to state accurately that which they believe to be right, persons unmoved by fickle opinions, by the lure of applause, or by the sting of censure. We may disagree with such persons, but be it noted that we trust them. For their creed appears to be:
This above all, to thine own self be true;
And it must follow, as the night the day
Thou canst not then be false to any man.
Such persons are possessed of integrity!
***
The Major Problem
There is only one major problem in the whole world, and that is the salvation of the individual soul.
Our own personal problem is quite the same as that of every other sane, red-blooded, earnest man or woman in the whole wide world. It is to make ourselves as big and fine and useful and human as we possibly can and, were we so fortunate as to have wellborn sons and daughters, to help them to be bigger and finer and more useful and more human than we are. It is a much less spectacular job than the artificial problems of government, dynasty, empire, ecclesiasticism, trade unionism, socialism, communism, commercial supremacy, dictatorship, and all the other aggressive mass movements; but it is the one real and important problem whose solution will bring peace and tranquility and worth to a world now very much distraught.
Foot Notes
¹Broderick, Alan Houghton. Mirage of
²This dim view of political collectivism is not to be mistaken as a backhanded endorsement of the "philosopher king" idea of Plato and its modern counterpart: that society should be wholly governed by committees of the creative elite. There is no political process of knowing or selecting in advance the persons who will be most creative. The only process that will bring the creative minority to the top, that will encourage their effectiveness, is complete freedom.
³From In Tune with the Infinite.
4From Human Action.
5Touched upon here is the moral function of wealth. Whether or not people use wealth to free themselves for higher effort is beyond the scope of this essay. Many do not.
From The North American Review, December 1924.